Shopify vs. Shopify Plus
What should you choose for your business?
Shopify is one of the most popular e-commerce platforms for businesses of all sizes.
However, it can create some confusion that Shopify comes in different editions. So, what is the difference between "regular" Shopify and "Shopify Plus," and which edition should you choose? We aim to answer that in this article.
Shopify’s e-commerce platform gives users access to features that make it easy to manage the company’s online sales. Shopify also offers the product "Shopify Plus," which can be described as an advanced version of the standard Shopify solutions – Shopify Plus primarily caters to larger businesses with high turnover, as well as B2B sales.
Features in Shopify vs. Shopify Plus
Shopify
- Unlimited products
- Multiple sales channels (online store, social media, marketplaces)
- Integrated payment gateways
- Themes and templates
- Marketing and analytics tools
Shopify Plus
- All Shopify features
- Advanced reporting and analytics tools
- Custom features and API access
- B2B sales features
- Higher transaction limits
Summary
Shopify and Shopify Plus are both popular e-commerce platforms, but they differ in several areas. Shopify offers unlimited storage, products, and access to various sales channels with integrated payment solutions. The platform also includes themes, templates, and tools for marketing and analytics.
Shopify Plus includes all the basic features of Shopify and goes a step further to meet the needs of larger businesses. With Shopify Plus, your business gains access to advanced reporting and analytics tools, as well as the ability to customize various features. Shopify Plus also includes B2B features and higher transaction limits, making it suitable for businesses with significant transaction volumes, complex e-commerce needs, or those operating within the B2B segment.
In summary, Shopify Plus offers a more comprehensive and tailored solution for larger businesses, while Shopify's standard solutions are well-suited for smaller businesses with more basic e-commerce needs.
Frequently Asked Questions from Our Customers
Is Shopify good for beginners?
When you create your Shopify webshop as a "beginner," you can expect a relatively low learning curve. The platform does not require prior technical or coding expertise. As a beginner, you'll receive great support from Shopify’s many channels, where you can ask questions and solve problems. Support is available via email, chat, phone, and Shopify's extensive online help center. Therefore, Shopify is an excellent tool for newly started B2C businesses.
What is the difference between Shopify and Shopify Plus?
Shopify is a complete e-commerce platform that allows you to start, grow, and manage your business's webshop. It is hosted, and there are three different pricing tiers to choose from. Shopify Plus, on the other hand, is an e-commerce system designed for businesses with high revenue or a focus on B2B sales, where the standard Shopify solutions are not sufficient.
When should I upgrade from Shopify to Shopify Plus?
If your annual revenue has exceeded 6 million DKK, it's likely time to upgrade your solution. Shopify Plus offers more flexibility, support options, and permissions for your business's webshop, making it an excellent choice for companies that need access to resources that can support higher growth levels and revenue.
Is Shopify a good solution for smaller businesses?
If your business is primarily reliant on online sales, Shopify can be an excellent solution. The platform allows for an unlimited number of products in your webshop and makes it easy to track inventory. Additionally, the platform's "drag-and-drop website builder" is very user-friendly, allowing you to create a professional-looking website without the need to hire a designer.
What should you choose?
Shopify is a versatile and user-friendly platform that caters to e-commerce businesses of all sizes. From small sellers just starting out to larger brands utilizing multiple sales channels, the platform makes it easy to create a professional webshop with customizable themes, branding, and domain names. Additionally, 24/7 support is provided, along with access to marketing tools and analytics.
While many of these businesses will need to upgrade their Shopify plans as they grow, transitioning to Shopify Plus is a whole different matter.
Shopify Plus is not just a top-tier Shopify solution. It is software designed for large businesses with higher revenue and sales volume. In short: If you’re not generating millions of kroner in annual revenue, you should stick with a standard Shopify plan until your business experiences further growth. Alternatively, you can look into other options, such as a DynamicWeb solution, which also offers functionality for B2B businesses, or an Umbraco solution tailored specifically for your company.
Want to know more?
Kåre Gade Petersen
Senior Business Consultant
+45 26 37 79 14
kgp@consit.dk
